Sports Retail
Definition/purpose 'The sale of sporting goods or commodities in small quantities directly to consumers of sport'. The purpose of retail shops, like JJB, Sports Direct and Millet Sports etc. is to provide the sporting communities with all the sporting equipment needed to play almost every sport. For example, Millet Sports provide it's customers with everything they need to compete in a sport, from the sales of football shirts, to golf clubs. Scale/size Over the years, the number of local sport shops has increased drastically. When the first sport shops entered the high streets, you would only be likely to find one in the whole town because they had only just started out and would not have been very popular or well known, whereas now-a-days, you can find three or four on each high street as, over the years, sport has become much popular. Recently, surveys show that around 50% of adults (aged 18 plus) are participating in sports, which means they would need to get some sporting equipment and clothing. Over the years, Millet Sports has grown all over the country and has more than 100 stores in the high streets and local streets. This isn't as many as JJB or Sports Direct, but is a recent development and is growing over the years. Target groups The main target group these types of brands are targeting, are the sporting communities of all ages. Anyone who plays sport will come to sport shops like Millet Sports to get all the equipment and clothing they need for a sport. It targets all ages. Services offered and functions performed Sport shops, now-a-days offer improved services by having deliveries every week, chip & pin machines to offer faster and safer purchases, advertisements etc. This helps the shops increase it's customers which leads to an increase in profits. Millet Sports is one example of these shops, by advertising it's products on T.V and the Internet, as well as posters. This helps increase the knowledge of the shop and gives everyone and exact idea of what the shop specialises in. Impact on the local community? Sports retail, since opening its shops on high streets, it has given the public access to sporting equipment and clothing. This has also had a massive impact on people playing sports. Since opening it's shops in local high streets, it has given the public access to all the sporting clothes and equipment. This has helped get more people into sport as before they would have found it hard to get hold of sport clothing as there wouldn't have been many sporting shops in the UK. Now-a-days, you can go to your local high street and find at least 3 sport shops in the area.
Definition/purpose Sport Spectating is when people watch the sports, for example, people who go to watch football at football stadiums are spectating the sport. It provides revenue for the teams and sport they are watching. People do this because they find it more entertaining than just sitting at home watching it. Scale/Size Sports’ spectating, over the years, has become huge and has had a turnover of over £40billion in the US alone. 4% of the world’s population are involved in football. 265 million people play football and there are over 5 million officials (270 million people in total). This is compared to the 2% 30 years before. Target Groups The target groups for sport spectating, is everyone. Everyone and anyone can go to a sports arena and watch their favourite team/athlete participate. For example, football fans would go to football stadiums to watch their favourite team participate for trophies and medals. This, as well as providing entertainment, will help provide profits to the team that lives in the stadium as they have to pay for the tickets and food & drinks inside as well. Services offered/Functions performed
This type of activity offers new experiences to people who may not have gone to watch a sport before, or who are just getting into sport. Many sport stadiums, like Old Trafford have a lot behind the game as well as during. People can get hold of season tickets and watch every home game in comfy chairs, as well as having food/alcohol served at half time and full time. You can also enter the gift shop on your way out to get a souvenir for your visit. On match days, they also organise coaches to games, as well as accommodation for some who pay that little extra. Impact on the local community? Sports help communities to come together to watch their local team/teams they support. It provides them with entertainment. They can also meet up with friends and watch together. This gives people who hang out on street corners a safer place to hang out. Bath City FC will sometimes offer free tickets to schools for children, or tickets on offer (like £1 per ticket). They will also offer in stadium food and drink for the fans throughout the game. They make the experience more enjoyable by letting the fans stand next to the pitch behind the barrier. On a typical match day, Bath City FC will make over a few thousand pounds.
Definition/Purpose
Facility provision is where councils build new facilities for sport athlete/sporty people (such as a Ball court, basketball hoops) to play in. This will help encourage others to start to play sports. The facilities added will hopefully prevent kids from hanging around on street corners and causing trouble.
Scale/Size Facilities given from the government have been added to most communities to provide a playing area for sporty people. An example of this is in Twerton, Pennyquick Park has been fitted with a ball court area and bench, so people can go there and hang out instead of on the streets. Other areas, such as Culverhay School have been provided with a ball court (funded by the National Lottery), to add to the sports facilities.
Target Groups
Facilities like ball courts were mainly added for kids in the poorer communities to give them somewhere to hang out and have fun. Also, for the sporty people to keep fit and practice/play their sport.
Services Offered/Functions Performed Youth centres are provided to guide children away from trouble and can help them get jobs for the future which will determine them to work hard in school, also, youth workers walk around and talk to the younger generations and talk to them to build trust and provide advice on what to do. Impact on local community? The impact on the local community would be that less kids would be on the streets causing trouble and the community would seem quieter for the other members of the public. The children will also be able to play sport with others and will encourage them to get into sport, which will help the future of sport.
A top level side like Manchester United have many coaches, like head coach, youth team coach, reserve coach, head of human performance, Academy director, Goalkeeping coach and medical team. All top level coaches will have Football Coaching UEFA badges to enable them to coach. Individual sport stars, like Golf and Snooker players will have a coach for themselves only.
Most professional sport stars are paid weekly and some after each 'event'. Top level athletes will make somewhere between £1million and, for some, £15million. For example, a footballer like Wayne Rooney earns £12million a year (£250,000 a week), and an F1 driver, like Lewis Hamilton gets paid £75million for five years (£15million a year).
Sports Medicine
Target Groups Biomet Sports Medicine industries mostly target athletes in professional sport, but also target people who play sport in general. There are approximately 750,000 people a year who visit sport medicine companies for injury and rehabilitation.
Services Offered/Functions Performed
Sport medicine companies target all ages and gender who play sport, from football to lacrosse, from professional athletes to semi-pro or even amateurs. Anyone that gets injured playing sport will go to sport medicine to get treatment and become fit and healthy again. Biomet Sports Medicine targets all that play sport, although they lean towards pro athletes because of how expensive it is.
Impact on Local Community
Athletes in the local community will know that if they become injured, they will have a sports medicine company in their area that specialises in the injuries they sustain so they will mostly always go there.
Sport Related Gambling
Definition/purpose
Sports Related Gambling is the wagering of money on a sporting event with an uncertain outcome with the primary intent of winning additional money.
Scale/size
Sports related gambling has become huge over the decades. The value of spending on sport related gambling in England UK
Target groups
The betting companies target people of the ages over 18 and that are into sports, or just into betting. They will do this by adverts in shop windows, on the streets or on TV. For example at halftime of a football match, they will show latest odds, like next to score, or next player to get sent off.
Services offered and functions performed
Now-a-days, you can bet on anything and everything, from the full time score, to how many corners (for football), or from how many tries to amount of line-outs (for rugby). You can bet on ALL sports, from football to baseball, or even greyhound racing. All betting institutions, from Bet365, to William Hill, will offer things like bet-in-play, where at half time of matches will show the latest odds in the game like who to score next.
Impact on the local community?
Bath
Sports Broadcasting
Definition/Purpose
Impact on Local Community?
The community will have somewhere to watch the sport they enjoy with friends if they couldn't get tickets, and can see how their bets are going if they put bets on the sport.
Health and FitnessDefinition/Purpose
Health and fitness is the level of functional and/or metabolic efficiency of a living being. It is the general condition of a person in mind, body and spirit, usually meaning to be free from illness, injury or pain.
Scale/Size The market value of the fitness industry is, at the moment, worth £3.8 billion and on the rise. Currently, 12% of the UK’s population are registered as members of a health and fitness club. A specific health and fitness chain is ‘Fitness First’, which is a privately owned health and fitness club. In the last year, Fitness First took in revenue of $327,600,000 (£210,179,560), and a profit of $40,000,000 (£25,664,937).
Services offered/Functions Performed
All health and fitness branches will offer memberships for a month or a year, depending which one you pay for. They will also give you special offers, like buy ‘10 months and get 2 free’ to attract more members. Also, if you tell a friend, then the fitness chains may offer you a free session. Fitness First will offer a member a free pass for one day to check out the place. They do this, to attract more members. To tell people about the pass, they have a quote on their website that reads, “There's so much to do in a day at Fitness First; Check out the full range of facilities available, meet the team, relax with your friends, and most importantly of all enjoy your workout!”
Target Groups
Impact on local community?
Definition/purpose
Sport development is when governing bodies increase knowledge of sport around the world by getting more involved. It is designed to promote opportunities for people to take part in sport and for;
Fun and Enjoyment
Health and well- being benefits
Playing to their potential and progressing to their chosen level
Reducing anti social behaviour and incidence of crime
Competitions and leagues
Sport is developed in the UK
National organisations, like Sport England help rise the number of participants in sport, and help the more talented from different backgrounds come together and play sports.
Local councils, like BANES, provide funds for sporting clubs in and around the Somerset
Scale/size
This development takes place on a worldwide scale and tries to get every nation involved to rise awareness and participants in sport.
Nationally, organisations like Sport England, FA, SFA go around the world raising awareness of sports to third world countries (like Haiti or Somalia), who don't have the facilities, or playing equipment other countries have.
Regionally, organisations such as South West Basketball Association help to develop basketball in the UK
Target groups
Sport development is targeted for people of all ages who play sport, but mostly for the younger generation and developing the game so they can adapt to it. Their main focuses are on the younger ones coming into sport so they can become top professional athletes and bring glory to there country. For example, Spain
Services offered and functions performed
Sport development is encouraged by loads of different and individual campaigns for the younger athletes and trying to get more involved in it.
Impact on local community?
Sport development in Bath Bath City Bath City has had three promotions in the last 10 years and Bath Bath England
· There are 106,000 affiliated clubs serving 8m members.
· There are 5.8m sports volunteers (15% of adult population) in the UK.
· Volunteers contribute 1.2 billion hours each year to sport, equivalent to 720,000 additional full time paid workers.
· The sporting sector makes the single biggest contribution to total volunteering in England
Sports Spectating
Facility Provision
Sport Coaching
Definition/purpose
'Sport Coaching is a teaching or training process in which an individual gets support while learning to achieve a specific personal or professional result or goal'. A coach will train pupils in the sport he is licensed to coach. Sports Coach UK help coaches in the UK to find the ideal coaching course for them. They work with organisations such as the British Olympic Association, British Paralympic Association and the Home Country Sports Councils to help coaches achieve their goals.
A top level side like Manchester United have many coaches, like head coach, youth team coach, reserve coach, head of human performance, Academy director, Goalkeeping coach and medical team. All top level coaches will have Football Coaching UEFA badges to enable them to coach. Individual sport stars, like Golf and Snooker players will have a coach for themselves only.
A coach like Rene Meulensteen (Manchester United first team coach) had to take both the UEFA "A" and the Royal Dutch FA "TCI" coaching licenses. To get to where he is now. Before and between being the the Manchester United coaching team, Rene lifted the Arab Cup with Qatar side Al-Etehad and the Qatar version of the FA Cup with Al-Sadd. Because he has the UEFA "A" badge coaching license, he is able and eligible to do the job he is doing now.
Profesional Sport
Definition/purpose
Professional Sports are sports in which the athletes participating get paid for playing it, like football and rugby. Athletes in sports such as football will get paid a large amount every week, for example, Lionel Messi gets paid around £180,000 a week whichworks out at around £8.5million a year.
Most professional sport stars are paid weekly and some after each 'event'. Top level athletes will make somewhere between £1million and, for some, £15million. For example, a footballer like Wayne Rooney earns £12million a year (£250,000 a week), and an F1 driver, like Lewis Hamilton gets paid £75million for five years (£15million a year).
Every sport is paid differently, football is the richest sport in the UK, with rugby in second.
Sports stars don't just get paid for playing. Some will even take on advertisment jobs. Lionel Messi, along with his £8.5million a year wages, gets £17million a year in advertisments he features in like Adidas and pepsi.
The players are paid for doing a job and entertaining the spectators. This, in the long run, will bring in more spectators, bringing money into the club.
You don't just have to play the sport to be paid. Coaches, managers and even pundits are paid by the club, or governing body.
Bath has to sport clubs, one major top level rugby team Bath Rugby RFC, and one semi-professional football team Bath City FC. Every game, it brings in home and away crowds to the stadium and the surrounding area, which generates money for the area and the shops in and around the area.
Example
Wayne Rooney plays for Manchester United, who have an income of around £110million a year, and he earns £250,000 a week for playing football. He earns £17.2million a year from salary and advertisments from Nike and Electronic Arts. He did have a £600,000 a year contract from Coca-Cola, but was released following his off-field problems.
Wayne Rooney started playing football at an early age and at the age of nine, he was spotted by Everton scout Bob Pendleton, after he scored 99 goals in one season for Copplehouse boys' club in his local Walton and Kirkdale junior league. He was even the Everton mascot for the merseyside derby against Liverpool when he was 11. In the 1995–96 season he scored 114 goals in 29 games for Everton's under-10s and 11s, and by 15 years old he was playing for the under-19s. Rooney was included in the Everton first team squad for their training camp in Austria in the summer of 2002 and scored his first senior goal in a 3-1 friendly victory over SC Weiz on 15 July. He got his competitive senoir debut in a 2-2 home draw against Tottenham. After signing his first professional contract in 2003, he became one of the worlds highest paid teenagers.
Sport Tourism
Definition/purpose
Sport Tourism refers to travel which involves either viewing or participating in a sporting event away from their home environment. For example, the Olympics in London. There will be people from all over the world visiting London and the surrounding area in their free time between Olympic events. Country Sport Scotland is revered internationally as a mature sporting tourism group that offers visitors to Scotland outstanding sporting experiences amongst stunning & dramatic landscapes.
Scale/size
Scale/size
Sport Tourism is the fastest growing sector in the global travel industry and equates to $600 billion (£383.44 billion) a year.
In 2011, a total of 2.4 million overseas visitors came to the UK to either watched a sporting event or participated in amateur sport during their stay. This is approximately 8% of the total of 30 million overseas visitors in 2011. Country Sport Scotland has grown in recent weeks. Profit from the last year (2010-2011) has risen by around £1million.
In 2011, a total of 2.4 million overseas visitors came to the UK to either watched a sporting event or participated in amateur sport during their stay. This is approximately 8% of the total of 30 million overseas visitors in 2011. Country Sport Scotland has grown in recent weeks. Profit from the last year (2010-2011) has risen by around £1million.
Target groups
Sport tourism is mainly pointed towards the sporty types, and the ones who like spending money, as tourists will always buy suveniours to remember their visit. Country Sport Scotland has set it's sights on those who enjoy adventure and love the sporting scene.
Services offered and functions performed
Sport tourism is literally for anyone. If you travel to a different country to watch a sporting event, you are known as sport tourist. Organisations like Country Sport Scotland are created to help sport tourists in finding the right sport and venue for them in Scotland. This could be football, rugby, lacrosse etc.
Impact on local community?
Sport Tourism has both a positive and negitive effect/impact on the local community. The positive being that it brings in alot of income for local businesses and the sporting event. The negitive being pollution and noise. There will be more people driving around the area, which will cause more pollution and therefore may destroy local habitats. Also, the noise will be at least doubled in the day time and maybe at night.
Sport Tourism has both a positive and negitive effect/impact on the local community. The positive being that it brings in alot of income for local businesses and the sporting event. The negitive being pollution and noise. There will be more people driving around the area, which will cause more pollution and therefore may destroy local habitats. Also, the noise will be at least doubled in the day time and maybe at night.
Definition/Purpose
Sports Medicine is the treatment given to sporting athletes when they get injured. It has four aspects. Preparation (conditioning) uses diet, exercises, and monitoring of practice sessions to improve performance. Prevention identifies any predisposition to injury or illness and covers warm up, stretching, and design and use of protective equipment.
Scale/Size
IM (Internal Medicine) docs can expect to take home approximately $250,000 (£159,750) per year, whereas successful OS (Orthopedic Surgeons) can expect to earn between $400,000 (£255,601) and $1Million (£638,825) per year. Boimet Sports Medicine offers a complete line of arthroscopy products. Working with some of the industry's most innovative surgeons, research and development focuses on technique-specific instruments for anterior cruciate ligament and arthroscopic shoulder repair.
Scale/Size
Sport medicine companies target all ages and gender who play sport, from football to lacrosse, from professional athletes to semi-pro or even amateurs. Anyone that gets injured playing sport will go to sport medicine to get treatment and become fit and healthy again. Biomet Sports Medicine targets all that play sport, although they lean towards pro athletes because of how expensive it is.
Athletes in the local community will know that if they become injured, they will have a sports medicine company in their area that specialises in the injuries they sustain so they will mostly always go there.
Sport Related Gambling
Sports Broadcasting
Sports Broadcasting is casting of sports events on such things as television program, on radio and other broadcasting media. The first sports event broadcast in the United Kingdom was a Rugby Union international between England and Wales, broadcast from Twickenham in January 1927. Two weeks later the first broadcast of a football match took place, with the BBC covering Arsenal's league fixture against Sheffield United at Highbury. For example, Sky Sports pay the Barclays premier League to hold the right to televised premier league matches.
Scale/Size
In the United Kingdom, BSkyB based its early marketing largely on its acquisition of the broadcast rights of the top division of the English league football, which as part of the deal with The Football Association broke away from The Football League to become the FA Premier League. This prevented the footage of any major Premiership football game being shown on free-to-air television until much later that evening (as highlights).TV Rights of the UEFA Champions League alone (2008-09),is £155,884,179.
Target Group
This targets everyone who will watch sports and will make the channels cost a certain amount a month, so when they are hooked after getting a month free, the broadcasters will then bill them for the rest of the months.
Services Offered/Functions Performed
Sport broadcasting companies will offer a months free first to bring in a crowd and 'hook them'. They will also offer cut deals, like, 'pay for 10 months and get 2 months free' or '30% off'.
Scale/Size
In the United Kingdom, BSkyB based its early marketing largely on its acquisition of the broadcast rights of the top division of the English league football, which as part of the deal with The Football Association broke away from The Football League to become the FA Premier League. This prevented the footage of any major Premiership football game being shown on free-to-air television until much later that evening (as highlights).TV Rights of the UEFA Champions League alone (2008-09),is £155,884,179.
Target Group
This targets everyone who will watch sports and will make the channels cost a certain amount a month, so when they are hooked after getting a month free, the broadcasters will then bill them for the rest of the months.
Services Offered/Functions Performed
Sport broadcasting companies will offer a months free first to bring in a crowd and 'hook them'. They will also offer cut deals, like, 'pay for 10 months and get 2 months free' or '30% off'.
The community will have somewhere to watch the sport they enjoy with friends if they couldn't get tickets, and can see how their bets are going if they put bets on the sport.
Health and Fitness
Services offered/Functions Performed
Target Groups
The targets for health and fitness are anyone who wants to keep fit and play sport. They try and get everyone involved to make sure they get the most profit possible.
With health and fitness companies, like Fit Guru offer the chance for anyone to join for around £25 a month and get fit and healthy. It gives everyone a safe environment to train with professionals.
Sports Development & Co-ordination
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